Acquisition, conversion, and retention working as one system, under one fee, with one team that actually talks to each other. Your ads bring them in, search catches them, email keeps them coming back.
We run the social media ads that bring new people in. Real creative testing. Real audience research. Profitable conversions, not meaningless traffic.
When someone goes looking for what you sell, we make sure they find you. Properly structured accounts that put budget where it converts, not where it bleeds.
The most profitable channel you have once tracking is in place. Welcome flows, abandoned cart, post-purchase, win-back. Repeat customers, more margin, compounding revenue.
We make money when you make money. Our fee scales with the revenue we generate through the channels we manage. When your revenue grows, ours grows. When it doesn't, neither does ours.
Revenue measured through your channels verified by our tracking. No paperwork. No audits.
Before we run a single ad or send a single email, we build the foundation. Tracking, attribution, ad accounts, pixels, creative assets, all done properly end to end.
This is the real work, and it's why our campaigns perform from the start. Broken tracking leaks money. We don't launch until the foundation is solid.
Conversion tracking, events, attribution model configured properly. Your data infrastructure, done right.
Cross-platform tracking so every channel sees the same numbers. No data silos.
Email, Google, Meta, server-side where needed, all talking to each other.
Meta Business Manager, Google Ads, audience setup, naming conventions.
Initial ads, image assets, copy variations, all ready for testing on day one.
Written document of everything we built, with all passwords and access handed over.
A few brands we're actively scaling. Specific numbers measured through our tracking, not their word-of-mouth.
From bootstrapped launch in NL to scaling annual subscribers across multiple new markets in a single year.
Scaling webshop revenue across Europe through paid social campaigns built around profitable acquisition.
Building a user database from scratch in Frankfurt through data-driven paid media. From zero to a thriving local community.
You work directly with the founders. The people you meet on the call are the same people running your campaigns. We keep it small on purpose, so you are never a number and we are invested in you winning.
Spent years at Meta managing key agency accounts across the BeNeLux region. Saw campaigns scale more than tenfold, and campaigns that burned millions. The difference was never budget or creative. It was structure.
That is what Soulx is built on. Every decision tested, every euro spent to generate real growth.
She combines strategy, creativity, and performance marketing to help brands grow. She leads marketing strategy, brand positioning, and conversion optimization.
The numbers tell us where to go, the creative gets us there, and her process makes sure nothing falls through the cracks.
Through the channels we manage: your ad accounts, your Google Ads, your email platform. Our tracking captures the revenue attributed to the work we do. If your revenue jumps from €15K to €25K through these channels, you move to the €1,750 tier the following month.
Single services are available at €1,000/month each. But the bundle is where the value sits. €1,500 for all three at the Lay the Foundation tier is half of what three services cost separately, and the three feed each other. Most clients start with the bundle.
Because setup is real work: GA4, Meta Pixel, ad accounts, creative assets, tracking connectors. Done properly end to end, it's what makes the campaigns perform from day one. We don't launch on broken tracking.
30 days. You can cancel any time with 30 days' notice. No annual lock-in. No exit penalties. We earn your business every month.
We audit what's running first. We don't blow up working campaigns. The first two weeks of setup includes a full review. We tell you what's working, what's broken, and what we'd change.
Because that model rewards us for spending your money, not earning you revenue. Under our model, we make more when your revenue grows. The incentives are aligned. That's the entire point.
Setup takes 5–10 business days. Then 2–4 weeks for ads to enter learning. Real signal starts month 2. Compound effects from month 3 onwards. Anyone promising week-one results is selling false hope.
Probably, if you're an ecommerce brand, app, or service business spending at least €3–5K/month on ads. Not a fit if you want guarantees ("5x ROAS or money back") or are looking for Google Ads to fix a product without market fit.
30-minute call. We look at your setup, your numbers, and what's possible. If we're a fit, we show you what the work looks like. If not, we tell you who is.
Let's talk →No pitch deck. No follow-up sequence. Just a real conversation.