SOULX

Performance Marketing Agency
NL·DE·EN

Paid Social, Google Search, and Email Marketing working together as one system to grow revenue. One team, one fee, every channel feeding the next.

SpeedComfort Kiedan Design Studio Flora Flora Wheretogo App Oogst App Rental Valley Halaltrouwen.nl GPSbesturing.nl Zakat Deutschland Switchd Elan Plus SpeedComfort Kiedan Design Studio Flora Flora Wheretogo App Oogst App Rental Valley Halaltrouwen.nl GPSbesturing.nl Zakat Deutschland Switchd Elan Plus
⚡ Lay the Foundation
Complete online sales solution
1,500
per month. For up to €20K monthly revenue generated via our managed channels.
+ One-time setup €1,500. Cancel anytime with 30 days notice.
01
Paid social ads
Demand creation
02
Google search
Demand capture
03
Email marketing
Retention
What we do

Three things,
done together.

Acquisition, conversion, and retention working as one system, under one fee, with one team that actually talks to each other. Your ads bring them in, search catches them, email keeps them coming back.

01 / Paid Social

Paid Social.

Demand creation

We run the social media ads that bring new people in. Real creative testing. Real audience research. Profitable conversions, not meaningless traffic.

Meta TikTok Reddit Pinterest
02 / Google

Google search.

Demand capture

When someone goes looking for what you sell, we make sure they find you. Properly structured accounts that put budget where it converts, not where it bleeds.

Search PMax Shopping
03 / Email

Email marketing.

Retention

The most profitable channel you have once tracking is in place. Welcome flows, abandoned cart, post-purchase, win-back. Repeat customers, more margin, compounding revenue.

Klaviyo Mailchimp
One system. One team. One bill.
Ads bring them in
Search catches them
Email keeps them
Pricing

Pay based on
what you earn.

We make money when you make money. Our fee scales with the revenue we generate through the channels we manage. When your revenue grows, ours grows. When it doesn't, neither does ours.

Your monthly revenue
Monthly fee
What you get
Up to €20K
€1,500 /mo
All three channels, weekly optimisation.
€50K to €100K
€5,500 /mo
All three, weekly strategy calls, priority response.
€100K+
Custom
Dedicated support, on-demand strategy, tailored to your stack.

Revenue measured through your channels verified by our tracking. No paperwork. No audits.

One-time setup

We do this right the first time.

Before we run a single ad or send a single email, we build the foundation. Tracking, attribution, ad accounts, pixels, creative assets, all done properly end to end.

This is the real work, and it's why our campaigns perform from the start. Broken tracking leaks money. We don't launch until the foundation is solid.

One-time, paid upfront
€1,500
5–10 business days. Then we go live.
  • 01

    GA4 setup

    Conversion tracking, events, attribution model configured properly. Your data infrastructure, done right.

  • 02

    Meta Pixel + GA4 connection

    Cross-platform tracking so every channel sees the same numbers. No data silos.

  • 03

    Tracking connectors

    Email, Google, Meta, server-side where needed, all talking to each other.

  • 04

    Ad accounts created and structured

    Meta Business Manager, Google Ads, audience setup, naming conventions.

  • 05

    First creative batch

    Initial ads, image assets, copy variations, all ready for testing on day one.

  • 06

    Foundation report

    Written document of everything we built, with all passwords and access handed over.

Cases

Real brands.
Real numbers.

A few brands we're actively scaling. Specific numbers measured through our tracking, not their word-of-mouth.

Oogst App campaign
Subscription · Multi-market

Oogst App

From bootstrapped launch in NL to scaling annual subscribers across multiple new markets in a single year.

3x
Revenue YoY
+2
New markets
SpeedComfort campaign
Ecommerce · Cross-border

SpeedComfort

Scaling webshop revenue across Europe through paid social campaigns built around profitable acquisition.

2x
Webshop revenue
YoY
Growth
Wheretogo App campaign
App install · Paid social

Wheretogo App

Building a user database from scratch in Frankfurt through data-driven paid media. From zero to a thriving local community.

11x
User database
1yr
Collaboration
What clients say
Soulx has been our paid media partner from day one. They took us from a bootstrapped launch in the Netherlands to scaling annual subscribers across multiple new markets in a single year. Every campaign was tracked, accountable, and drove real growth.
Stef Wijnberg
Stef Wijnberg
Founder, Oogst App
Soulx played an important role in scaling our Ramadan 2026 campaigns. They helped us grow donations across both Google and Meta while maintaining strong efficiency. Their understanding of how the channels work together made a real difference in performance. The collaboration was transparent and focused on measurable outcomes.
Reuf Jašarević
Reuf Jašarević
Director, Zakat Deutschland
Soulx led our paid social campaigns across Europe during the 2025 to 2026 heating season and delivered solid results. They helped us scale in our strongest markets while identifying clear opportunities for improvement in others. Their approach is structured, data-driven, and focused on long-term growth rather than short-term wins. They were a reliable and proactive partner throughout the season.
Saskia Dorsman
Saskia Dorsman
Head of Marketing, SpeedComfort
The team

The faces behind
your growth.

You work directly with the founders. The people you meet on the call are the same people running your campaigns. We keep it small on purpose, so you are never a number and we are invested in you winning.

Souleiman Soulami, Managing Director at Soulx

Souleiman Soulami

Managing Director

Spent years at Meta managing key agency accounts across the BeNeLux region. Saw campaigns scale more than tenfold, and campaigns that burned millions. The difference was never budget or creative. It was structure.

That is what Soulx is built on. Every decision tested, every euro spent to generate real growth.

Eva Butzküben, Project Manager and Performance Marketer at Soulx

Eva Butzküben

Project Manager & Performance Marketer

She combines strategy, creativity, and performance marketing to help brands grow. She leads marketing strategy, brand positioning, and conversion optimization.

The numbers tell us where to go, the creative gets us there, and her process makes sure nothing falls through the cracks.

5,000+
Ad accounts analysed
10+
Years in performance marketing
11
Brands actively scaling
€10M+
Ad budget managed
Common questions

Answers.

How do you measure my monthly revenue?

+

Through the channels we manage: your ad accounts, your Google Ads, your email platform. Our tracking captures the revenue attributed to the work we do. If your revenue jumps from €15K to €25K through these channels, you move to the €1,750 tier the following month.

What if I only want one of the three services?

+

Single services are available at €1,000/month each. But the bundle is where the value sits. €1,500 for all three at the Lay the Foundation tier is half of what three services cost separately, and the three feed each other. Most clients start with the bundle.

Why €1,500 upfront for setup?

+

Because setup is real work: GA4, Meta Pixel, ad accounts, creative assets, tracking connectors. Done properly end to end, it's what makes the campaigns perform from day one. We don't launch on broken tracking.

What's the minimum commitment?

+

30 days. You can cancel any time with 30 days' notice. No annual lock-in. No exit penalties. We earn your business every month.

What if I'm already running ads?

+

We audit what's running first. We don't blow up working campaigns. The first two weeks of setup includes a full review. We tell you what's working, what's broken, and what we'd change.

Why not percentage-of-spend like other agencies?

+

Because that model rewards us for spending your money, not earning you revenue. Under our model, we make more when your revenue grows. The incentives are aligned. That's the entire point.

How quickly do I see results?

+

Setup takes 5–10 business days. Then 2–4 weeks for ads to enter learning. Real signal starts month 2. Compound effects from month 3 onwards. Anyone promising week-one results is selling false hope.

Are you a fit for me?

+

Probably, if you're an ecommerce brand, app, or service business spending at least €3–5K/month on ads. Not a fit if you want guarantees ("5x ROAS or money back") or are looking for Google Ads to fix a product without market fit.

Let's talk

See if this actually fits.

30-minute call. We look at your setup, your numbers, and what's possible. If we're a fit, we show you what the work looks like. If not, we tell you who is.

Let's talk

No pitch deck. No follow-up sequence. Just a real conversation.